So ubiquitous have the Big Tech platforms now become in our lives that most of us now experience them in at least two distinct ways. Firstly and immediately, through the apps and software that we use for our online lives — never a greater proportion of our experience than in…

The slogan in it’s original use

Last week, while announcing a tranche of of new(ish) infrastructure spending, Boris Johnson declared his desire to ‘Build Back Better’.

In doing so, he joined an impressive, and truly varied list of organisations and individuals adopting the slogan over recent months, from coalitions of NGOs campaigning for a Green New…

Ahead of our Critical Purpose event this week, we discuss the new wave of organisations looking to save the soul of an oft-criticised industry.

I have to admit, I considered putting an exclamation mark in that headline. Perhaps even asterisks around the word *advertising*.

In the end I decided what…

A narrow focus on method is more likely to hinder social change than help it

This article first appeared in Stir — The Magazine for the New Economy

What exactly is ‘storytelling’? That is a more difficult question than it might at first appear.

In the most traditional sense, it…

Unsplash: Tom Ritson

Based on a Guest Lecture at the Institute of Culture and Creative Entrepreneurship, Goldsmiths, University of London.Originally posted at

In the last decade I’ve spent working with socially-driven brands and businesses, I’ve regularly encountered a strange contrast between the way that the senior people in these companies talk about…

Originally posted at

Think of the job titles that immediately evoke the most sympathy. Head of brand at a big corporation may not be high on that list.

But chances are, despite the likely material benefits of the role, they could be having a tough time of it at…

Daniel Stanley

CEO of Future Narratives Lab; Creative Director at Cohere Partners

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store